Privacy Policy

This Privacy Policy describes how Vigor Vibe (“we,” “us,” or “our”) collects, uses, processes, and protects the personal data of users (“you,” “your,” or “Data Principal”) who visit and use our e-commerce website, vigorvibe.in (the “Website”).

We are deeply committed to protecting your privacy and personal data. This policy has been drafted in compliance with the Information Technology Act, 2000, and the Digital Personal Data Protection Act, 2023 of India, and other applicable laws. By using the Website, you agree to the collection and use of your personal data as described in this policy.

1. What Information We Collect

We collect various types of personal data to provide and improve our services to you. This includes:

1.1. Information You Provide Directly:

• Account and Profile Data: When you create an account, we collect your name, email address, phone number, and a secure password. You may also provide additional details in your profile, such as your date of birth or gender, to help us provide a more personalized shopping experience.
• Transaction and Payment Data: To process your orders, we collect your shipping and billing addresses, and payment details such as credit/debit card numbers, UPI IDs, and net banking information. Please note that we do not store your full payment card details on our servers; they are securely processed by our third-party payment gateway partners who are PCI-DSS compliant.
• User-Generated Content: This includes product reviews, comments, and ratings that you submit on the Website, as well as any other content you upload or post, such as photos.

1.2. Information Collected Automatically:

When you visit or interact with our Website, we automatically collect certain data to analyze usage patterns and enhance your experience. This includes:

• Device and Usage Data: Information about the device you use to access the Website, including your IP address, browser type, operating system, and unique device identifiers. We also collect data on how you use our Website, such as the pages you visit, the products you search for, the duration of your visit, and the referring website or source.
• Geolocation Data: We may collect your general location information based on your IP address to customize your experience and show you relevant products or offers. We do not collect precise real-time location data without your explicit consent.

1.3. Information from Other Sources:

We may receive information about you from third-party sources, such as social media platforms (if you choose to sign in using social login) or publicly available databases, to verify your identity and prevent fraudulent activities.

2. How We Use Your Information

We use the collected personal data for the following legitimate purposes:

• To Process and Fulfill Your Orders: We use your information to confirm your purchase, process your payment, arrange for shipping and delivery, and provide you with a tax invoice and order updates.
• To Provide Customer Support: We use your data to respond to your inquiries, resolve disputes, and assist you with returns or exchanges.
• To Improve Our Services and Business Operations: We use data analytics to understand how our Website is used, track user behavior, and identify trends. This helps us to improve the design, functionality, and performance of our Website and to develop new products and services.
• For Marketing and Promotions: With your explicit consent, we may send you promotional emails, newsletters, or SMS messages about new products, special offers, and personalized recommendations. You have the right to opt out of these communications at any time.
• To Ensure Security and Prevent Fraud: We use your information to verify your identity, prevent and detect fraudulent transactions, and protect the security and integrity of our Website and our customers’ data.
• For Legal and Regulatory Compliance: We process your personal data to comply with all applicable laws, including tax regulations and consumer protection rules, and to respond to legal requests from government authorities.

3. Sharing Your Information

We may share your personal data with the following categories of third parties, always ensuring they adhere to strict data protection standards:

• Service Providers: We share your data with trusted third-party service providers who assist us with our business operations. This includes:
  • Payment Processors: For secure transaction processing.
  • Logistics and Shipping Partners: For product delivery.
  • Cloud Service Providers: For data hosting and management.
  • Marketing and Analytics Partners: To help us understand our customer base and run targeted campaigns.
• Business Affiliates: As Vigor Vibe is part of a larger business group, we may share your personal data with our affiliated companies. This is done to provide a seamless user experience, offer you more relevant products, and for internal analytics.
• Legal Authorities: We may be required to disclose your personal data to law enforcement agencies or other government bodies if required by law or to respond to a legal process.
• Business Transfers: In the event of a merger, acquisition, or sale of our assets, your personal data may be transferred as part of the transaction. We will ensure that the acquiring entity respects your privacy rights in accordance with this policy.

4. Data Security

We are committed to protecting your information. We have implemented a multi-layered security framework, including:

• Technical Safeguards: We use industry-standard encryption, secure socket layer (SSL) technology, firewalls, and other technical measures to protect your data.
• Physical Safeguards: Access to our data servers and physical infrastructure is restricted to authorized personnel.
• Administrative Safeguards: We have implemented internal policies and procedures to ensure that our employees only access your data on a need-to-know basis and are trained on data privacy protocols.

While we take all reasonable steps to protect your data, it’s important to remember that no data transmission over the internet is 100% secure. You are also responsible for keeping your password and account information confidential.

5. Your Rights as a Data Principal

Under the Digital Personal Data Protection Act, 2023, you have the following rights regarding your personal data:

• Right to Access and Correction: You have the right to request access to your personal data and to request that we correct any inaccurate or incomplete information.
• Right to Withdraw Consent: You can withdraw your consent for us to process your personal data at any time by contacting our Grievance Officer. The withdrawal of consent will not affect the lawfulness of processing carried out before the withdrawal.
• Right to Erasure: You can request that we delete or erase your personal data under certain circumstances, such as when it is no longer necessary for the purpose for which it was collected.
• Right to Grievance Redressal: You have the right to lodge a complaint with our Grievance Officer regarding any violation of your privacy rights.
• Right to Nominate: You have the right to nominate a person who will exercise your rights under this policy in the event of your death or incapacity.

6. Data Retention

We will retain your personal data for as long as is necessary to fulfill the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements. When your data is no longer required, we will securely delete or anonymize it.

7. Third-Party Websites

Our Website may contain links to other websites. We are not responsible for the privacy practices or the content of these third-party websites. We encourage you to read the privacy policies of any website you visit.

8. Grievance Redressal

If you have any questions, concerns, or grievances regarding our Privacy Policy or the processing of your personal data, you may contact our Grievance Officer, who will address your concerns in accordance with legal requirements.

Grievance Officer: [Name of Grievance Officer]

Address: MGP 22/954, Midhunam, Mannancherry P.O, North of Aiyankali junction, Alappuzha – 688538, Kerala, India

Email: howdy@vigorvibe.in

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any significant changes by posting the new policy on this page and, where appropriate, through a prominent notice on our Website. Your continued use of the Website after any changes constitutes your acceptance of the updated policy.